Building on my existing work with Dynamic/MTL and DynamicLabs, I was eager to get started on creating an editorial strategy and content plan for the folks at Dynamo. The Montreal-based digital design studio has a super positive culture of thought leadership and sharing, and wanted to step things up a notch with their blog.
Many staff members had already been contributing, but they were lacking an overarching strategy and calendar to stay organized. I came up with a set of clear goals, defined content categories, a multichannel content calendar and easy to use project management tools to stay on track. This is one of my first projects working with a team of writers. Blogging can feel lonely at times, so I’ve found this collaborative approach to be very inspiring and motivating. It’s still a fairly new initiative, but I’ve been loving every bit of it.