Pascale Girardin is an established Montreal-based artist and designer working in dishware and architectural design for the luxury hospitality industry. In recent years, the studio has grown to an international scale, with a reputation for refinement and audacity across a range of diverse projects. Although the company is currently active on multiple digital platforms, there is a need to strategically align communication efforts, engage with target audiences, and meet new objectives. Collected Fictions was mandated to work on brand development and a strategy to further develop Pascale Girardin’s luxury positioning. It is always inspiring to work with talented artists, and Pascale is no exception.

Image: Pascale Girardin – Four Seasons Place – Shanghai